From scroll to shelf.

Give a new product a story worth trying.

TIDE / CREATIVE DIRECTION CONCEPT

01 / THE START

The business question.

A fictional skincare brand has one hero serum and a crowded category to enter. The imagined goal: make the routine easy to understand and connect product interest to a first order.

THE HUMAN INSIGHT

Beautiful packaging earns a glance. A clear routine earns consideration.

02 / THE JOURNEY

Make the product feel simple, tactile and useful.

01

Clarify the everyday use

Create a concise product story focused on the routine. Keep ingredient and benefit claims subject to evidence and approval.

02

Build a visual language

Plan water-lit product photography, texture close-ups and short routine-led films for paid and organic placements.

03

Connect the launch journey

Link the creative to a focused product page, a launch email sequence and a measurable checkout path.

CONCEPT DELIVERABLES / Product campaign visuals · Routine films · Launch content plan · Product-page direction

ILLUSTRATIVE DASHBOARD · INVENTED EXAMPLE VALUES

What we would measure.

2.8×

Example revenue / ad spend

€4,200 ÷ €1,500

105

Example orders

€40 average order value

€14.29

Cost per order

€1,500 ÷ 105 orders

EXAMPLE WEEKLY ORDERS

Week 1

12

Week 2

21

Week 3

30

Week 4

42

Illustrative 30-day scenario. Orders, revenue and spend are invented example values. Revenue / ad spend excludes product costs, fees and returns; it is not profit or a promised outcome.

YOUR BRAND IS THE REAL STORY

Let’s make your next chapter.

Bring the ambition. Dale brings the plan, the camera and the creative care.

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