A little more local.

Make the next coffee feel like a ritual.

SUNDAY / CREATIVE DIRECTION CONCEPT

01 / THE START

The business question.

A fictional neighbourhood café wants to become part of the morning routine. Its imagined challenge: help nearby people discover the place and give regulars a reason to return.

THE HUMAN INSIGHT

The coffee is the product. The feeling is why people come back.

02 / THE JOURNEY

Sell the moment around the cup.

01

Find the signature

Shape a warm, local voice around the morning ritual, the hands behind the coffee and the familiar corner seat.

02

Make the place tangible

Plan tactile coffee photography, barista-led short films and a recurring morning series.

03

Turn attention into a visit

Pair local social distribution with a clearly tracked in-store offer and a simple redemption code.

CONCEPT DELIVERABLES / Coffee photo library · 4 barista films · Morning social series · Tracked visit offer

ILLUSTRATIVE DASHBOARD · INVENTED EXAMPLE VALUES

What we would measure.

28k

Local reach

Illustrative unique accounts

96

Offer redemptions

Illustrative tracked visits

€6.25

Cost per redemption

€600 ÷ 96 redemptions

EXAMPLE WEEKLY REDEMPTIONS

Week 1

14

Week 2

21

Week 3

27

Week 4

34

Illustrative 30-day scenario. Reach, redemptions and spend are invented for this concept. Redemptions indicate offer use, not necessarily new customers or incremental sales.

YOUR BRAND IS THE REAL STORY

Let’s make your next chapter.

Bring the ambition. Dale brings the plan, the camera and the creative care.

START WITH A CONVERSATIONTell Dale about your brand